G2 Culture


G2 Crowd real-time and unbiased user reviews help you objectively assess what is best for your business.

Until recently, selecting business solutions was hard, risky and inherently biased. G2 empowers business buying decisions by highlighting the voice of the customer. Our review platform leverages more than 650,000 independent and authenticated user reviews read by more than 3 million buyers each month. Our model brings transparency to B2B buying—changing the way decisions are made.

G2's mission is to provide the insights business professionals need to gain confidence in their buying decisions and become more successful in their jobs.

G2 is backed by $100M in capital from IVP, Emergence Capital, Accel, Pritzker Group, its founders and many industry leaders. See more.

Our Vision

The current approach to buying business technology is broken. Buyers spend too much time sifting through spin, reading outdated analyst reports, and sitting through endless meetings. After all this, buyers still lack confidence in their choice of technology and most projects fail to meet their expectations. By capturing collective wisdom, G2 will make purchasing business technology as easy as buying consumer products.

G2 Users

  • Get unfiltered reviews from peers who use similar solutions.
  • Avoid hidden risks and get an accurate picture of the likelihood of success.
  • Start the vendor selection process with product rankings aggregated from peer reviews and social data.
  • Find relevant references and expertise on their own, rather than relying only on vendor-supplied references.
  • Contribute to the community and become recognized as an expert.