Transparency at G2 Crowd

July 6, 2015

A pledge to our users, customers, team and investors: We will earn your trust by being transparent about the truth.

I grew up in a very small town (900) in the middle of Iowa. My mom used to tell me: “If you don’t want anyone to know about it, don’t do it.” For anyone who has grown up in a small town, you know what I am talking about. If you have grown up in the age of social media, the message is probably just as true.  I like the way Mahatma Gandhi succinctly stated a similar message: “Truth never damages a cause that is just.”

At G2 Crowd, we believe our cause is just. We celebrate our successes together and hold each other accountable for our shortcomings. We attempt to consciously communicate with one another. We don't always get it right - but my desire is that we are held accountable for that, too. Here are some of the ways we display our commitment to transparency within and outside of our company.

We strive to be transparent with our internal team

I believe a transparent culture must begin with leadership. I gladly share my personal life openly with the team - my feelings, struggles, beliefs and passions. Someone once asked me why I don't hide my personal calendar from the rest of the team. I told them that I have nothing to hide.

We communicate all aspects of the business on a regular basis. We share the budget, our hiring plans, current obstacles, metrics, funding details and - of course - our mission and vision for the company. Most things are on the table to be discussed, with one exception: we have consciously decided not to share details of the team's comp plan, knowing that some companies are trying this. However, we are open with all team members on how we determine compensation when they join.

We encourage transparency within the team. When we started the company, we had a saying, "Slap and Tickle," which - in G2 Crowd lingo - means share authentic feedback with each other so we can all learn and grow.

We strive to be transparent with our users and customers

We publicly communicate our policies on user contribution and how we interact with software providers. We openly solicit feedback, as well, encouraging any and all users of our site to review us. I also send an email to all new users in order to capture feedback. The questions we receive from users and customers are indications of opportunities for us to better serve our cause. We view transparency as an opportunity to improve.

Here at G2 Crowd, we strive to build relationships within our team, with the users of our site, and with our customers. G2 Crowd, by its very nature, encourages transparency among buyers and sellers. It is our desire that all businesses embrace true transparency; our business depends on it and I believe yours does, too. So long as your cause is just, transparency will never damage you.