Kara is the market director of the B2B services & industry vertical markets at G2. She is passionate about understanding people's business problems and educating software buyers to make informed purchasing decisions. Kara builds meaningful relationships with vendors and providers to ensure end users understand the solutions available to them. She has spent the last four-plus years building G2's market research team and is dedicated to developing industry-leading taxonomies and resources. Her coverage areas include industry verticals, services, and buyer behavior.